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BB Creams Still in Demand

New report shows 50% increase in launches since 2012.

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By: TOM BRANNA

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The color cosmetic category has grown slowly over the years (a mere 13% increase from 2008-13); however inspiration from the Asian market might be about to speed things along, according to new research from Mintel. BB cream, the popular product in the Asian cosmetic industry, has made its mark in America, as 2013 as seen a nearly 50% increase in product launches over 2012.   BB cream, which combines cosmetic and skincare benefits, currently has the lowest reported use among facial makeup product...

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